---
title: "Headline Formulas"
url: https://primaldm.com/headline-formulas/
description: "57 headline formulas to help you develop engaging, interesting headlines to capture attention of your ideal customers."
published: 2026-08-13
updated: 2026-08-13
---

# Headline Formulas

Published 2026-08-13

Primal Digital Marketing

### 57 Headline Formulas – All For You!

We’ll start off listing some headlines below, explaining why they’re special, and giving examples.

Then, you’ll find the rest listed out on the right!

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### PLUS, Get These Bonuses:

- Ideal Customer Profile as PDF and editable PowerPoint
- The Getting Digital Marketing Right Workbook as PDF and editable PowerPoint
- Digital Sales Funnel PDF

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#### Who Else Wants [blank]

This gives social proof implying consensus

1. *Who Else Wants a Great WordPress Theme*
2. *Who Else Wants a Higher Paying Job?*
3. *Who Else Wants More Fun and Less Stress When on Vacation?*

#### The Secret of [blank]

This implied insider knowledge that provides reader benefit

1. *The Secret of Successful Podcasting*
2. *The Secret of Protecting Your Assets in Litigation*
3. *The Secret of Getting Your Home Loan Approved*

#### Here is a Method That is Helping [blank] to [blank]

Simplify the method the audience seeks

1. *Here is a Method That is Helping Homeowners Save Hundreds on Insurance*
2. *Here is a Method That is Helping Children Learn to Read Sooner*
3. *Here is a Method That is Helping Bloggers Write Better Post Titles*

#### Little Known Ways to [blank]

Similar to “The Secret of”

1. *Little Known Ways to Save on Your Heating Bill*
2. *Little Known Ways to Hack Google’s Gmail*
3. *Little Known Ways to Lose Weight Quickly and Safely*

#### Get Rid of [problem] Once and For All

1. *Get Rid of Your Unproductive Work Habits Once and For All*
2. *Get Rid of That Carpet Stain Once and For All*
3. *Get Rid of That Lame Mullet Hairdo Once and For All*

#### Here’s a Quick Way to [solve a problem]

1. *Here’s a Quick Way to Get Over a Cold*
2. *Here’s a Quick Way to Potty Train Junior*
3. *Here’s a Quick Way to Backup Your Hard Drive*

#### Now You Can Have [something desirable] [great circumstance]

1. *Now You Can Quit Your Job and Make Even More Money*
2. *Now You Can Meet Sexy Singles Online Without Spending a Dime*
3. *Now You Can Own a Cool Mac and Still Run Windows*

#### [Do something] like [world-class example]

1. *Speak Spanish Like a Diplomat*
2. *Party Like Paris Hilton*
3. *Blog Like an A-Lister*

#### Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame

1. *Build a Body You Can Be Proud Of*
2. *Have a Smile You Can Be Proud Of*
3. *Build a Blog Network You Can Be Proud Of*

#### What Everybody Ought to Know About [blank]

Challenge the reader to see if they are missing out on something

1. *What Everybody Ought to Know About Mobile-Responsive Design*
2. *What Everybody Ought to Know About Adjustable Rate Mortgages*
3. *What Everybody Ought to Know About Writing Great Headlines*

#### How to [Benefit A] and [Benefit B]

Benefit A should lead to Benefit B, or at least make B easier to achieve.

1. *How to Win Friends and Influence People*
2. *How to Save Time and Get Things Done*
3. *How to Get a Better Job and Make More Money*
4. *How to Save Money and Retire Rich*

#### “How”, without the “to”

Benefit will still be stated, but it is more intriguing

1. *How I Improved My Memory in One Evening*
2. *How I Made a Fortune With a “Fool Idea”*
3. *How a New Kind of Clay Improved My Complexion in 30 Minutes*
4. *How One Easy Tweak Makes Windows Crash Proof*

#### How to [Mundane Task] That [Rewarding Benefit]

1. *How to Get a Mortgage That Saves You Money*
2. *How to Get a Mortgage That Cuts your Monthly Payment in Half*
3. *How to Get a Mortgage That Gets You in Your Dream Home While Saving You $937 a Month*

#### Niche Expertise

*Do You Recognize the 7 Early Warning Signs of High Blood Pressure?*

#### Relate to the Audience

*Five Familiar Skin Troubles*

#### Conquer a Challenge

*10 Ways to Beat the High Cost of Living*

#### Allow Readers to Self-Identify

*Six Types of Investor — Which Group Are You In?*

#### “How To” and List: “These # ADJECTIVE Ways”

*How to Give Your Children Extra Iron — These 3 Delicious Ways*

#### Free Offering

*Free Book Tells You 12 Secrets of Better Lawn Care*

#### Absurdly Large Lists

*76 Reasons Why It Would Have Paid You to Answer Our Ad a Few Months Ago*

#### Simple and Direct

*FREE subscription to…*

#### State the Big Benefit

*Get a free … when you …*

#### Announce Exciting News

*Introducing … !*

#### Pose a Provocative Question

*Do you make these X common mistakes on…*

#### Be Commanding

*Become a famous blogger in 60 days*

#### Offer Useful Information

*The XX Most Important Steps to…*

#### Give an Honest, Enthusiastic Testimonial

*This X worked for me. It can work for you too!*

#### Give Me [short time period] and I’ll Give You [blank]

#### If You Don’t [blank] Now, You’ll Hate Yourself Later

#### The Lazy [blank’s] Way to [blank]

#### Do You Recognize the [#] Early Warning Signs of [blank]

#### See How Easily You Can [desirable result]

#### You Don’t Have to Be [something challenging] to be [desired result]

#### Do You Make These Mistakes?

#### How [blank] Made Me [blank]

#### Warning: [blank]

#### Are you [blank]?

#### [#] Ways to [blank]

#### If You’re [blank], You Can [blank]

#### Behind the scenes to [blank]

#### A Look Into [blank]

#### The Do’s and Don’ts to [blank]

#### Everything You Need To Know About [blank]

#### Your [blank] and [blank]

#### Secrets to [blank]

#### From Zero to [blank]

#### The Power of [blank]

#### What they didn’t tell me/you about [blank]

#### Crushing it with [blank]

#### Get the [blank] you deserve

#### Why [blank] is the new [blank]

#### Life after [blank]

#### A chit-chat on [blank]

#### Experiments in [blank]

#### Escape from [blank]

#### A new discovery in [blank]

#### What to do if [blank]

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