Headline Formulas

57 Headline Formulas – All For You!

We’ll start off listing some headlines below, explaining why they’re special, and giving examples.

Then, you’ll find the rest listed out on the right!

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Who Else Wants [blank]

This gives social proof implying consensus

1. Who Else Wants a Great WordPress Theme
2. Who Else Wants a Higher Paying Job?
3. Who Else Wants More Fun and Less Stress When on Vacation?

The Secret of [blank]

This implied insider knowledge that provides reader benefit

1. The Secret of Successful Podcasting
2. The Secret of Protecting Your Assets in Litigation
3. The Secret of Getting Your Home Loan Approved

Here is a Method That is Helping [blank] to [blank]

Simplify the method the audience seeks

1. Here is a Method That is Helping Homeowners Save Hundreds on Insurance
2. Here is a Method That is Helping Children Learn to Read Sooner
3. Here is a Method That is Helping Bloggers Write Better Post Titles

Little Known Ways to [blank]

Similar to “The Secret of”

1. Little Known Ways to Save on Your Heating Bill
2. Little Known Ways to Hack Google’s Gmail
3. Little Known Ways to Lose Weight Quickly and Safely

Get Rid of [problem] Once and For All

1. Get Rid of Your Unproductive Work Habits Once and For All
2. Get Rid of That Carpet Stain Once and For All
3. Get Rid of That Lame Mullet Hairdo Once and For All

Here’s a Quick Way to [solve a problem]

1. Here’s a Quick Way to Get Over a Cold
2. Here’s a Quick Way to Potty Train Junior
3. Here’s a Quick Way to Backup Your Hard Drive

Now You Can Have [something desirable] [great circumstance]

1. Now You Can Quit Your Job and Make Even More Money
2. Now You Can Meet Sexy Singles Online Without Spending a Dime
3. Now You Can Own a Cool Mac and Still Run Windows

[Do something] like [world-class example]

1. Speak Spanish Like a Diplomat
2. Party Like Paris Hilton
3. Blog Like an A-Lister

Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame

1. Build a Body You Can Be Proud Of
2. Have a Smile You Can Be Proud Of
3. Build a Blog Network You Can Be Proud Of

What Everybody Ought to Know About [blank]

Challenge the reader to see if they are missing out on something

1. What Everybody Ought to Know About Mobile-Responsive Design
2. What Everybody Ought to Know About Adjustable Rate Mortgages
3. What Everybody Ought to Know About Writing Great Headlines

How to [Benefit A] and [Benefit B]

Benefit A should lead to Benefit B, or at least make B easier to achieve.

1. How to Win Friends and Influence People
2. How to Save Time and Get Things Done
3. How to Get a Better Job and Make More Money
4. How to Save Money and Retire Rich

“How”, without the “to”

Benefit will still be stated, but it is more intriguing

1. How I Improved My Memory in One Evening
2. How I Made a Fortune With a “Fool Idea”
3. How a New Kind of Clay Improved My Complexion in 30 Minutes
4. How One Easy Tweak Makes Windows Crash Proof

How to [Mundane Task] That [Rewarding Benefit]

1. How to Get a Mortgage That Saves You Money
2. How to Get a Mortgage That Cuts your Monthly Payment in Half
3. How to Get a Mortgage That Gets You in Your Dream Home While Saving You $937 a Month

Niche Expertise

Do You Recognize the 7 Early Warning Signs of High Blood Pressure?

Relate to the Audience

Five Familiar Skin Troubles

Conquer a Challenge

10 Ways to Beat the High Cost of Living

Allow Readers to Self-Identify

Six Types of Investor — Which Group Are You In?

“How To” and List: “These # ADJECTIVE Ways”

How to Give Your Children Extra Iron — These 3 Delicious Ways

Free Offering

Free Book Tells You 12 Secrets of Better Lawn Care

Absurdly Large Lists

76 Reasons Why It Would Have Paid You to Answer Our Ad a Few Months Ago

Simple and Direct

FREE subscription to…

State the Big Benefit

Get a free … when you …

Announce Exciting News

Introducing … !

Pose a Provocative Question

Do you make these X common mistakes on…

Be Commanding

Become a famous blogger in 60 days

Offer Useful Information

The XX Most Important Steps to…

Give an Honest, Enthusiastic Testimonial

This X worked for me. It can work for you too!

Give Me [short time period] and I’ll Give You [blank]

If You Don’t [blank] Now, You’ll Hate Yourself Later

The Lazy [blank’s] Way to [blank]

Do You Recognize the [#] Early Warning Signs of [blank]

See How Easily You Can [desirable result]

You Don’t Have to Be [something challenging] to be [desired result]

Do You Make These Mistakes?

How [blank] Made Me [blank]

Warning: [blank]

Are you [blank]?

[#] Ways to [blank]

If You’re [blank], You Can [blank]

Behind the scenes to [blank]

A Look Into [blank]

The Do’s and Don’ts to [blank]

Everything You Need To Know About [blank]

Your [blank] and [blank]

Secrets to [blank]

From Zero to [blank]

The Power of [blank]

What they didn’t tell me/you about [blank]

Crushing it with [blank]

Get the  [blank] you deserve

Why [blank] is the new [blank]

Life after [blank]

A chit-chat on [blank]

Experiments in [blank]

Escape from [blank]

A new discovery in [blank]

What to do if [blank]

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