Rebranding: Website + Logo
Our client needed to establish his consultancy as a leader in distinct but crowded categories. However, budgets were limited due to the early age of the consultancy. There was a need to develop a digital presence that was open-ended, for future iterations, but well-established, professional, and contemporary to represent the company style and values.
We worked with the client to identify high-leverage opportunities for digital branding. Specifically, we decided to define the corporate image through the development of a new logo; and, we developed a new website. The company’s original website was static, lacked meaningful, and did not engage visitors. The new website was formed with a contemporary feel, aligning to the personality of the consultancy, and with a marketing-focused design.