Want to be the first result when your customers search for your product on Google?
Search marketing does just that.
Search marketing is constantly changing, so it is a challenge to stay on top of the changes, and keep your company ranking at the top. This challenge is not impossible!
We can work together so you can focus on what you do best, and we can build a strategy to accomplish your goals.
Here are some basics to know about Search Marketing:
Search Engine Optimization (SEO) – The internet is packed with information; SEO is how you stand out. Achieving a high ranking in search engines is the result of multiple key elements, including all the elements below.
Link Building – Build relevancy of your website through increasing the number and quality of inbound links to a page.
Non-Visible Content – Meta tags and meta descriptions are the attributes that offer concise, engaging detail of what your web page is about. This helps your customers know you are the right page for what they search for.
SEO Copywriting – Writing style, keywords and alternative text descriptions for images are just a few elements used by an seo copywriter.
Here’s the point: be engaging to your viewers and build authority with search engines.
URL Rewriting – Help search engines understand what your website is about simply through the URL.
Pay-Per-Click – Though common in social media marketing as well now, PPC originated and is still strong with search engines. The premise is that you pay for your ad when a viewer clicks on it, quickly converting curious viewers into strong leads.
80% of first website visits originate through search engines! It can be a powerful tool for you to capitalize on, so reach out to us and we can find a solution for you.
“Paid search ads give you an 89% incremental lift in site visitors” (Search Engine Land)
“61% of global Internet users research products online.” (Interconnected World)