Email marketing is directly communicating with a lead or customer to communicate your marketing message using the email medium.
It moves the conversation about your offerings to a more personal environment — the inbox.
Email marketing has an ROI of 4,300% (see more amazing stats on email marketing here – but there’s no reason to feel bad if you aren’t focusing your efforts on this. This is something we’ll correct!).
What do you put into the email?
Let’s assume that you use a monthly newsletter. You need to find the balance between providing enough information to be noticed, but not too much for users to unsubscribe.
- Content marketing makes up the base of your email
- Your blog posts can be summarized and linked
- News, case studies, testimonials, and strong calls-to-action – just as long as they abide by copywriting principles
The goal is to engage the customers on a level that can turn them from an unqualified to a qualified lead – or a qualified lead to a closed sale.
Automated cash flow is always nice, right?
Autoresponders do just that.
And they help you to respond to and cultivate a new lead immediately.
What if each time a visitor came to your site, they were convinced to willingly and excitedly join your email list (thanks copywriting), and then placed on an email list that automatically contacts them periodically with well-thought out emails that influenced their sale?
Autoresponders can hit the lead with top-quality content at just the right time. It becomes a sales funnel in and of itself.
5 Reasons to Use Email Marketing
- Email Marketing Has a Wide, Personal Reach
- Email Marketing Excels in Return-on-Investment (4,300%!)
- Email Marketing Cultivates Leads and Turns Them into Customers
- Email Marketing Is Measurable — and so, subject to tracking and improving
- Email Marketing Can Be Highly Targeted
It is clear, email marketing is important. With a nurturing, cultivating sequence in your autoresponder, engaging content in your newsletter, and strong calls-to-action, you can take your business from a mere success to an industry leader!
Reach out to us and we can figure out how to do this for yourself.
“64% of decision makers read their email via mobile device” (Top Rank)
“39% of marketers have no strategy for mobile email” (EConsultancy)
“Research shows that 35-50% of sales go to the vendor that responds first.” (InsideSales.com)
“Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.” (SilverPop/DemandGen Report)