David Bradley here. There are so many different aspects of marketing, especially so with technology constantly in flux and our culture and behaviors changing with it. There’s one thing I know: my cell phone is always by my side during the day, and even close by as I sleep at night. So, it only makes sense that marketers use mobile marketing.
Because of this, I asked Sophorn Chhay of Trumpia to stop by and share some of his knowledge with us regarding mobile marketing. Please see his article below and please leave comments for Sophorn and I about how you have used mobile marketing or questions you have about it.
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The sales funnel is constantly changing, and mobile commerce has reworked the way marketers conduct business. Text messages drive conversions, generate ROI and boost engagement.
If your brand has already adopted a mobile strategy, it can benefit from the latest sales-driving tips. To impact the sales floor, you need to enact an ironclad strategy on every level. Check out the following five strategies guaranteed to boost retention, power your sales funnel and streamline your consumer base’s path-to-purchase.
One: Simplify the Calling Process
To encourage sales, you need to make contact simple. Both e-commerce and brick-and-mortar platforms can provide great sales potential, but they need to be quick, intuitive and “contact-ready.”
Your mobile access points should have simplified call buttons. Research states consumers able to call a contact a company directly via a mobile platform’s “call now” button are 47 percent less likely to consider other options. That said, 33 percent of mobile-based buyers are less likely to return to a brand lacking a quick-access call system.
Two: Boost Your Email Campaign
While SMS marketing has overshadowed email marketing in recent years, mobile has rewired the way consumers open, read and send email. 64 percent of brand consumers make purchasing decisions when reading an email. Emails, while not short, sweet and to the point, still retain value in their long-form value propositions.
Email is a great medium for in-depth store information, giveaway information and recurring benefit information. Providing enough room for a message, a call-to-action and even an external link, email remains a one-size-fits-all platform for the multi-platform mobile marketer.
Three: Craft a Mobile-Friendly Website
Over 8 percent of website traffic is derived from smartphones. Big-name brand providers are outfitting their mobile sites with slick UIs, dropdown menus, instant pay options and organic search engines. Mobile-friendly platforms both generate leads and increase sales.
Clunky, out-of-date mobile websites, meanwhile, turn away consumers. Your mobile website needs to be tested against the world’s newest technology. To influence in-store sales, your mobile site must be connected to social media, your mobile app and even your SMS platform. Secure the access points, make browsing easy and offer intuitive purchasing options.
Four: Hop into Video Advertisement
Video advertisement will be big in 2016. In fact, industry leaders have begun the charge into video-centric mobile marketing. Twitter’s video options, Facebook Live, Blab, Periscope, Vine, Instagram and YouTube will be primary content holders in 2016. Video marketing is even expanding into B2B realms, offering businesses multiple frames for message delivery. Highly motivational, mobile video advertising is a proven leader in improving message absorption and landing sales.
Five: Offer Mobile Coupons
SMS has become the preferred platform for brand engagement. Use mobile coupons, and deliver SMS-based deals to spike in-house attendance and purchases. Reportedly, 64 percent of dads and 76 percent of moms state they’re more likely to purchase products and services when smartphone-based coupons are offered.
In general, 50 percent of United States consumers make direct purchases immediately after receiving a text, QR code, discount coupon or branded text. As many as 90 percent of mobile users enrolled in SMS-based loyalty clubs state they’ve benefited from the interaction. Your brand needs to offer long-term discount plans via text. SMS offers generate leads, increase in-store sales and enhance consumer retention.
Your mobile marketing strategy should adopt a “text-first” strategy, wherein every brand initiative hits SMS before extending into other channels. Mobile coupons are accessibly, easy to redeem and can be custom-tailored to specific consumer segments. The days of generic marketing are over. Customers now expect customized mobile marketing campaigns, and businesses are providing them. Automated text services, too, have redefined the marketing world. By utilizing a mass text sender, your brand can channel its energy into custom deals, one-time-only offers and loyalty programs. As always, the consumer comes first.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.